Connectors, Mavens, Salespeople –
a 90 minute program based on The Tipping Point [Gladwell]
Presented by Victoria Leo, Soar With the Eagles, www.soarwitheagles.biz
Why are we here?
We want to learn more effective ways of connecting our solutions to the people who are looking for our solutions. Mass marketing falls on deaf ears [compared to even 5 years ago]. Developing relationships requires us to know who to focus on. We frequently choose unwisely.
Ideas propagate as epidemics do: a small number of people are responsible for 95% of the disease transmission; little changes can have geometric effects. In this workshop, we are focusing on the first part of this. The second workshop will focus on geometric progression.
What are we going to do today?
Intro presenter and program
How do ideas [and marketing messages] become viral?
Key characters of the Law of the Few: Connectors, Mavens, Salespeople
Avoiding direct marketing: being more effective with these key people
Focus on Connectors and Mavens: who do I already know? [solo]
Work in Groups: how can I bring them into my world? [15 minutes]
Summarizing ideas
Creating an Action Plan
The Three Pillars of the Law of the Few: Mavens, Connectors and Salespeople
Mavens have the information. Connectors spread it to the right people. Sales reps convince you to act on it. [Chart not reproduced}
Who do you already have in your networks that are in these categories?
How will you seek out connectors? Mavens? Sales reps? [REMEMBER: Mavens and salespeople are repulsed by sales techniques or manipulation.] Where do they hang out? How will you recognize them?
What do they need from you?
Enjoy the ideas contained here, but remember: these materials belong to me, not you. This material is copyright-protected under my name and all rights are reserved.
You can't make copies; send people to this site. You can't love the idea and do your own seminars, whether or not you are making money from it [and why else would you want to?], and pretend that you thought it up. You can't make some small changes and pretend it's a new seminar. Doing so is illegal. It's also immoral. Do your own work.
